F1 tournament Chinese station will practise having a match for the 16th and is held in Shanghai in 2010. At lying curved dishes of E stand of place, print by " made in China " striking Red seal and white huge English " Made With China" Huge level advertisement that the words make up.
This is " made in China " that Chinese Department of Commerce puts out for the first time International vivid advertisement. It is the first time of Chinese Government, in order to promote " made in China " too International image, prestige and popularity input commercial advertisement.
Entitled as " made in China, the world cooperates " from November 23 of 2009 ,When begin at Cable News Network (C N N) U.S.A. channel, top U.S.A.s news channel and Asias international channel broadcast. The advertising film emphasizes China offers the high-quality products to consumer together with countries all over the world.
17 big reports of the party propose " Accelerate fostering the trans-corporation of our country and international famous brand " . Build the brand for the first time to mention the height of the national competitiveness realizes and establishes the strategic objective. This formulation, has hit the vital part of enterprise's development of our country including IT industry.
In fact, all the brands of enterprises are sub brands under this brand of the country. The country is given by acquiescence for this national enterprise brand as all intension of a brand. For example the brand of France means being romantic, the German brand means quality, American brand mean Hi-Tech. Unfortunately, our Chinese brand has been basically given negative intension such as low-grade, low quality, low innovating, low science and technology without exception.
If does not reinvent " made in China " Brand image,it last enterprise because since already the diligent, at low-grade, low quality, low to innovate, break out under Chinese brand backgrounds old of science and technologies low, its difficulty and cost will be extremely enormous, even impassable.
For this reason, I have written " it aim at changing as " China " that the national related departments should set about making " in the editor-in-chief has signed The national brand strategy of the brand gene, and design and plan the national-level brand popularization activity taking commercial interest as goal in view of the above, the advanced international market opens the passway in order that the native enterprises of our country enter. "
Department of Commerce puts out" made in China " now The sign, launch the media crusade, this is for brand construction of Chinese enterprise including IT industry, it is a very positive and important step, encouraging.
But this only one beginning, how walk this step chess well, can also design several positive and effective method and system.
First of all, " made in China " Sign should seriation. May be spent with a series of different signs on on the TV, flat matchmaker, on the network, signpost, can be used in different languages, all kinds of medias of different culture background, different national ones.
Secondly, I think in a certain way, since already products and service mark with " made in China " to allow enterprises National sign cooperation use. There should be a certain system design inside, in order to improve the international image of Chinese products as the goal, choose to accord with enterprise and products of national brand strategy, authorize them to use " made in China " according to the regulation National sign.
Meanwhile, should encourage being authorized to allow to use " made in China " The organization abroad of enterprise of the national sign is by enterprise's leading media crusade, and the country can replenish enterprises through a certain form. For example, can establish " made in China " Popularize funds, is replenished enterprises by the fund in brand. Arrange in system that can adopt a certain refund of tax too.
In this case, can arouse folk strength and popularize " made in China " Signs national,it is can effectively country brand the strategic to link to enterprise's operation, promote and change " made in China " effectively Low-grade, low quality, low brand intension which innovates, low science and technology, change the international image of made in China, it is strategic to reach the brand needed in national development.
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