Predict future, though have an uncertain one, have much risks sometimes, but I still think in this text, in terms of export trade and international market, tomorrow predicting made in China boldly.
Look forward to the future, we find, " make a reservation advancedly " Become the ideal of advanced manufacture that elite, government official, experts and scholars of Chinese business circles pursued day by day. The future of made in China not only lies in the domestic market, lies in the international market even more.
Purchase trend of the global buyer
In an era of buyer's market, the supplier's destiny is closely linked with the buyer's demand. The ones that are leading global resources to serve numerous buyers and supplier have been over the past 35 years, I comprehend it to some, that is to understand buyer's demand, it is a key foundation stone on supplier's prosperous road. As to manufacture supplier of China, grasp the new trend that the global buyer presents in purchasing the demand, realize " Make a reservation advancedly " Ideal prerequisite.
The global buyer will face the pressure pressure of the enormous profit from consumer's higher and higher requirement to cost performance of the goods. Searching new product whose buyer is must without a single halt, distinguish oneself with rival that comes, thus avoid the price war between buyer and buyer.
Need that the urgent products are individualized and customized day by day of the pressure. In history, consumers just accepted others' appropriate product design, function and characteristic passively. In future consumer's world, what we saw is participated in and put into deciding one's own demand come up more and more by consumers, and the trend that thereupon the products strengthened constantly in production are customized. A lot of products to produce in a large amount as today does, short run, produce according to the concrete design demand.
The pressure still came from consumer's written in water to the enthusiasm of the new products tooing, products whom lifespan design with technology perform then become shorter and shorter fast. Meanwhile, consumer's requirements for the retailer's community responsibility and environmental protection responsibility are higher and higher, in more and more markets, the society and legal system require the manufacturer of the products to fulfil essential community responsibility, retailer products sold to guarantee belong to environmental protection, and production process use child labor or serve a sentence person.
Three kinds of buyers present the individualized demand in fact, it is all the same not to have the demands of two buyers. I say so, because our buyer's community has 480,000 buyers from 230 countries and regions, their demand has nothing in common with each other. The retailer is different from a whole seller, the whole seller is different from outside wrapping up manufacturers, wrap up manufacturers and different from a retailer too outside.
What the retailer usually cares about most is the supplier's community responsibility and issue on environmental protection, pay close attention to purchasing the total cost at the same time. They hope to keep long-term cooperation with the supplier. So, to when the supplier carry on the preliminary assessment, the buyer will also consider the development prospect with this supplier's cooperation, including this supplier's designed capacity and reducing factors such as the purchase cost,etc. in future.
The whole seller would usually like to cooperate with smaller supplier, because generally speaking, the whole seller would like to undertake greater risk. But the whole seller pays attention to the cost performance too, and pay attention to analyzing that purchases the total cost more and more.
As to the thing that those wrap up production outside and for the Chinese supplier's manufacturers, the largest pressure comes from and guarantees production process is environmental protection. Like retailer, manufacturers pay attention to the supplier's behavioural norm question too, for instance child labor,etc.. Meanwhile, manufacturers pay attention to the supplier's products research and development ability and intellectual property protection situation further, and essential legal authentication,etc. guarantee.
" made in China" Chance
In the face of the new trend of demand of the global buyer, the successful Chinese exporter will be from nowadays finding the outlet in the fierce price war, that is to create the advanced localization of the products through offering more high-quality products and appreciation service.
Nourish the Chinese exporter of the ambition, can adopt three tactics and realize the advanced ideal that make a reservation. This is products innovation, improve the flexibility, and promote the ability of linking up.
The overseas buyer of products innovation cooperates with Chinese supplier, will bring greater innovative chance for the Chinese supplier. Because the retailer generally pays attention to supplier's meeting its special designing requirement, still have a most direct knowledge of overseas consumption trend; Wrap up manufacturers and pay great attention to research and development ability and production procedure outside again, so Chinese supplier can grasp the newest trend of the products through the cooperation of and a retailer, wrap up manufacturer's cooperation outside through sum, participate in innovative design of the products more. And the cooperation with whole seller, can improve Chinese supplier's innovation ability on customer's service level.
Lay in abundant swan's Electronics Co., Ltd. of the new and high technology garden of Shenzhen, was only an ordinary Taiwan-owned enterprise of the suburb of Shenzhen in the past. Have already developed into more than 1,000 people, 30,000 square meters of factory buildings, annual income from sales and reached 23 million dollars now, among them more than 95% are from exporting. This is because this company sees through the platform of global resources and cooperation of international buyer, promote the production system, develop into the supplier making the solution in an all-round way, the extensive rubbery plastic products produce the readily marketable innovative products on the line.
Improve flexibility because should global market complicated and changeable, customer demand the pluralism and individualized trend further, the successful association of dealers of supply pays attention to the flexibility, but not pursue the output simply. The successful supplier will also utilize information of market feedback, will make with the products development plan with more identical market demand.
More important, the demand of the short run has brought the new challenge in supplying chain management. For example, if the purchase of the short run is which is smaller than the container the unit, then the logistics will become complicated. If there is solution that suppliers can offer the flexibility, then they will become the cooperative partner who the overseas buyer paid the utmost attention to.
Promote the future of linking up global export trade of ability to launch around communicating. Successful Chinese supplier contact most suitable high-quality buyer at first, let how unique demand to satisfied with buyer it will be buyer sufficient understanding, obtain assurance on confidence.
Communicate and begin with " Hear clearly " . The supplier should keep a kind of effective dialogue with the buyer, " hear " clearly The concrete demand which the buyer expresses, could understand these demands accurately in this way, and the way to find the business chance among them and further communicate.
Just the essential understanding out of communicating correctly, global resources are in many kinds of communicative channels such as existing magazine, websites and trade fair, have put out one by name " The global fast line " New for service,last ones that talk bridge and platform. The overseas buyer can use his own ordinary telephone directly through global resource websites, make a phone call to the supplier of China free, carry on the fruitful communication with them.
The service of main global resources helps the supplier and buyer communication, we make great efforts to offer the overall solution. The global quick line is only one of the contents increased newly recently. We are confident of creating " made in China " with Chinese supplier Magnificent tomorrow.
No comments:
Post a Comment