F1 tournament Chinese station will practise having a match for the 16th and is held in Shanghai in 2010. At lying curved dishes of E stand of place, print by " made in China " striking Red seal and white huge English " Made With China" Huge level advertisement that the words make up.
This is " made in China " that Chinese Department of Commerce puts out for the first time International vivid advertisement. It is the first time of Chinese Government, in order to promote " made in China " too International image, prestige and popularity input commercial advertisement.
Entitled as " made in China, the world cooperates " from November 23 of 2009 ,When begin at Cable News Network (C N N) U.S.A. channel, top U.S.A.s news channel and Asias international channel broadcast. The advertising film emphasizes China offers the high-quality products to consumer together with countries all over the world.
17 big reports of the party propose " Accelerate fostering the trans-corporation of our country and international famous brand " . Build the brand for the first time to mention the height of the national competitiveness realizes and establishes the strategic objective. This formulation, has hit the vital part of enterprise's development of our country including IT industry.
In fact, all the brands of enterprises are sub brands under this brand of the country. The country is given by acquiescence for this national enterprise brand as all intension of a brand. For example the brand of France means being romantic, the German brand means quality, American brand mean Hi-Tech. Unfortunately, our Chinese brand has been basically given negative intension such as low-grade, low quality, low innovating, low science and technology without exception.
If does not reinvent " made in China " Brand image,it last enterprise because since already the diligent, at low-grade, low quality, low to innovate, break out under Chinese brand backgrounds old of science and technologies low, its difficulty and cost will be extremely enormous, even impassable.
For this reason, I have written " it aim at changing as " China " that the national related departments should set about making " in the editor-in-chief has signed The national brand strategy of the brand gene, and design and plan the national-level brand popularization activity taking commercial interest as goal in view of the above, the advanced international market opens the passway in order that the native enterprises of our country enter. "
Department of Commerce puts out" made in China " now The sign, launch the media crusade, this is for brand construction of Chinese enterprise including IT industry, it is a very positive and important step, encouraging.
But this only one beginning, how walk this step chess well, can also design several positive and effective method and system.
First of all, " made in China " Sign should seriation. May be spent with a series of different signs on on the TV, flat matchmaker, on the network, signpost, can be used in different languages, all kinds of medias of different culture background, different national ones.
Secondly, I think in a certain way, since already products and service mark with " made in China " to allow enterprises National sign cooperation use. There should be a certain system design inside, in order to improve the international image of Chinese products as the goal, choose to accord with enterprise and products of national brand strategy, authorize them to use " made in China " according to the regulation National sign.
Meanwhile, should encourage being authorized to allow to use " made in China " The organization abroad of enterprise of the national sign is by enterprise's leading media crusade, and the country can replenish enterprises through a certain form. For example, can establish " made in China " Popularize funds, is replenished enterprises by the fund in brand. Arrange in system that can adopt a certain refund of tax too.
In this case, can arouse folk strength and popularize " made in China " Signs national,it is can effectively country brand the strategic to link to enterprise's operation, promote and change " made in China " effectively Low-grade, low quality, low brand intension which innovates, low science and technology, change the international image of made in China, it is strategic to reach the brand needed in national development.
Friday, June 11, 2010
"Made in China" Lateral thinking
Difficult circumstances have been enabled in the whole world all the time " Run happily " "made in China " Have to stop the step, want " lateral thinking " .
New Congressmen of Democratic Party Charlie and Angus of Canada have sent the hurricane to the government because of the domestic brooch of one. According to adding the report of country " The Sun of Edmonton ", this Congressman complains, such a product of brooch, the totally capable production of Canadian company, " nowadays the Conservative Party government produces it abroad, and from the west coast when the total collapse, rate of unemployment of east coast rise by a wide margin in the manufacturing industry, this is equal to handing over employment opportunity to foreigners " .
This is " made in China " The situation faced, the not merely international demand shrinks sharply, not merely the trade barrier emerges in an endless stream, and become the victim of election politics frequently.
By 2008, China has already become and encountered the most members of the anti-dumping probe for 14 years in succession, become been investigated the most member by the anti-subsidy for three years in succession. According to the data of the economic center of London, the governments of various countries are planning at present, or there are 134 items in the trade protective measure that plans to implement, among them 77 items are directed against China.
Terrible situation seem without end herein. Since 2009, aluminium material, pottery, art printing paper, steel products, shoes which China has exported,etc. will shroud under various form trade protectionism dark clouds. The financial crisis era after entering, shrinking to lead to the fact sharply the resource redistribute in the market of global trade. American-European countries attacked by the financial crisis more frequently swing trade protectionism " The big stick-means of intimidation " . Chinese Department of Commerce statistics show, in three quarters before this year, 19 countries and regions in all initiate 88 trade to relieve the investigation to the Chinese products, the total amount of money is about 10,200 million dollars.
Difficult circumstances have been enabled in the whole world all the time " Run happily " "made in China " Have to stop the step, want " lateral thinking " .
Then, " domestic sales of commodities orginally produced for exports " not seen for many years Appear in people's visual field again. Have cancelled the purchasing trader to the hinterland for many years in Guangzhou Export Commodities Fair in April of 2009 " March into the arena " The prohibition, ones that invited the domestic purchase trader with export commodities demand to join with the foreign trade enterprise talked in contacting with, especially there are things of the strong demand large-scale retailers such as American, the general merchandise of Wangfujing, superb city step by step,etc.. Start for the first time since the Guangzhou Export Commodities Fair is since 1957 " The domestic sales of commodities orginally produced for exports " .
But this trick achieve miraculous unexpectedly, until " whether Beijing foreign trade loud to collect " Example, since March 5, foreign trade products heavy to collect in gold source Yansha MALL reopening after a cessation of business formally, the products of more than 30 foreign trade enterprises disclose bazaar sale on the country fair, including a lot of rare foreign trade special goods of domestic market such as the clothes, case and bag, electric apparatus, handicraft, porcelain,etc.. The statistics show, collect beginning on the same day greatly in foreign trade, the Yansha MALL volume of the flow of passengers in the twinkling of an eye of gold source is up to nearly 20,000 people, according to the introduction of relevant persons in charge, this figure is equivalent to the volume of the flow of passengers during the Spring Festival golden week, subsequent a few days, " the foreign trade of Beijing is collected greatly " to come Number of people continuation increase. Deputy to the National People's Congress, economic and trade president of management college Cheng HuiFang of Zhejiang Polytechnical University remember the scene at that time showed: "Like the big collection of foreign trade of Beijing of 2009, is the effective way of the domestic sales of commodities orginally produced for exports. Originally a lot of things, ordinary people need badly very much, reach country fair watch things to be kind, cheap, advance future consumption, has stimulated consumption too. "
More important, this " lateral thinking " Will place on promoting " made in China " especially Innovation ability sum key have competitiveness. This improves the base of resisting risk ability. What this crisis is mauled at first is that the labour intensive profession in low added values such as Chinese textile clothes,etc. is explaining this point. Though China has independent brands at present, technological content and added value obviously increase than high commodity exports, but there is very large development space. An obvious example is, threaten to carry on the anti-dumping to the Chinese electrical home appliances products abroad, several decades instead, the Chinese household appliances enterprise is stronger and stronger instead now. The simple very in reason, whose name is the good and inexpensive in electrical home appliances in Chinese, but the getting more unable at all in productses foreign than.
Receive various " Lateral thinking " The influence of getting warm again after a cold spell with global economy, " made in China " Been recovering gradually. Since entering the third quater, China's export has already exceeded 100 billion dollars for three months in succession, reach 115,900 million dollars in September, has created and exported the new peak in the single moon from the beginning of this year, the decreasing amplitude compared with the same period of last year is narrowed to 15.2% more too.
Look forward to " made in China " Future,Department of Commerce vice-minister point out to Yi Xiaozhun, depend on, but there are comprehensive advantages. "We have very strong related ability, world-class trans-corporations produce in China, we have very strong research and development ability too oneself. It will make China continue keeping the advantage in the international market that the strength is exactly mixed together. So long as the world market has demands, the made in China industry can obtain a very good market share and keep. "
New Congressmen of Democratic Party Charlie and Angus of Canada have sent the hurricane to the government because of the domestic brooch of one. According to adding the report of country " The Sun of Edmonton ", this Congressman complains, such a product of brooch, the totally capable production of Canadian company, " nowadays the Conservative Party government produces it abroad, and from the west coast when the total collapse, rate of unemployment of east coast rise by a wide margin in the manufacturing industry, this is equal to handing over employment opportunity to foreigners " .
This is " made in China " The situation faced, the not merely international demand shrinks sharply, not merely the trade barrier emerges in an endless stream, and become the victim of election politics frequently.
By 2008, China has already become and encountered the most members of the anti-dumping probe for 14 years in succession, become been investigated the most member by the anti-subsidy for three years in succession. According to the data of the economic center of London, the governments of various countries are planning at present, or there are 134 items in the trade protective measure that plans to implement, among them 77 items are directed against China.
Terrible situation seem without end herein. Since 2009, aluminium material, pottery, art printing paper, steel products, shoes which China has exported,etc. will shroud under various form trade protectionism dark clouds. The financial crisis era after entering, shrinking to lead to the fact sharply the resource redistribute in the market of global trade. American-European countries attacked by the financial crisis more frequently swing trade protectionism " The big stick-means of intimidation " . Chinese Department of Commerce statistics show, in three quarters before this year, 19 countries and regions in all initiate 88 trade to relieve the investigation to the Chinese products, the total amount of money is about 10,200 million dollars.
Difficult circumstances have been enabled in the whole world all the time " Run happily " "made in China " Have to stop the step, want " lateral thinking " .
Then, " domestic sales of commodities orginally produced for exports " not seen for many years Appear in people's visual field again. Have cancelled the purchasing trader to the hinterland for many years in Guangzhou Export Commodities Fair in April of 2009 " March into the arena " The prohibition, ones that invited the domestic purchase trader with export commodities demand to join with the foreign trade enterprise talked in contacting with, especially there are things of the strong demand large-scale retailers such as American, the general merchandise of Wangfujing, superb city step by step,etc.. Start for the first time since the Guangzhou Export Commodities Fair is since 1957 " The domestic sales of commodities orginally produced for exports " .
But this trick achieve miraculous unexpectedly, until " whether Beijing foreign trade loud to collect " Example, since March 5, foreign trade products heavy to collect in gold source Yansha MALL reopening after a cessation of business formally, the products of more than 30 foreign trade enterprises disclose bazaar sale on the country fair, including a lot of rare foreign trade special goods of domestic market such as the clothes, case and bag, electric apparatus, handicraft, porcelain,etc.. The statistics show, collect beginning on the same day greatly in foreign trade, the Yansha MALL volume of the flow of passengers in the twinkling of an eye of gold source is up to nearly 20,000 people, according to the introduction of relevant persons in charge, this figure is equivalent to the volume of the flow of passengers during the Spring Festival golden week, subsequent a few days, " the foreign trade of Beijing is collected greatly " to come Number of people continuation increase. Deputy to the National People's Congress, economic and trade president of management college Cheng HuiFang of Zhejiang Polytechnical University remember the scene at that time showed: "Like the big collection of foreign trade of Beijing of 2009, is the effective way of the domestic sales of commodities orginally produced for exports. Originally a lot of things, ordinary people need badly very much, reach country fair watch things to be kind, cheap, advance future consumption, has stimulated consumption too. "
More important, this " lateral thinking " Will place on promoting " made in China " especially Innovation ability sum key have competitiveness. This improves the base of resisting risk ability. What this crisis is mauled at first is that the labour intensive profession in low added values such as Chinese textile clothes,etc. is explaining this point. Though China has independent brands at present, technological content and added value obviously increase than high commodity exports, but there is very large development space. An obvious example is, threaten to carry on the anti-dumping to the Chinese electrical home appliances products abroad, several decades instead, the Chinese household appliances enterprise is stronger and stronger instead now. The simple very in reason, whose name is the good and inexpensive in electrical home appliances in Chinese, but the getting more unable at all in productses foreign than.
Receive various " Lateral thinking " The influence of getting warm again after a cold spell with global economy, " made in China " Been recovering gradually. Since entering the third quater, China's export has already exceeded 100 billion dollars for three months in succession, reach 115,900 million dollars in September, has created and exported the new peak in the single moon from the beginning of this year, the decreasing amplitude compared with the same period of last year is narrowed to 15.2% more too.
Look forward to " made in China " Future,Department of Commerce vice-minister point out to Yi Xiaozhun, depend on, but there are comprehensive advantages. "We have very strong related ability, world-class trans-corporations produce in China, we have very strong research and development ability too oneself. It will make China continue keeping the advantage in the international market that the strength is exactly mixed together. So long as the world market has demands, the made in China industry can obtain a very good market share and keep. "
U.S.A. " made in China " in people's eyes
In nearly any American's family, can all find and mark " made in China " Products. Can see in American Wal-Mart, Targett,etc. supermarket of large-scale chain, mark " made in China " Shoes and hats, toy, handicraft is even more everywhere," made in China " The American customer putting in the shopping cart is in an endless stream.
The housewife Sarah, to " made in China " The food has been done have appraised so: "I buy food of China often, quality should say very much good, some food is delicious, the price is very cheap too. "
Mother, as 3 children, a importance job at ordinary times of Sarah, purchase the food that the family uses, and the Chinese products are her important choices all the time. As to the Chinese products quality problem which some American medias has reported, Sarah says: "unless it pay close attention to too very much I, unless but think I, sometimes believe report of media,sometimes either can't letters the whole " ," may have some situations exaggerated too in the middle " .
But the for a time growing Chinese products " The quality disturbance " ,Have influenced some Americans undoubtedly too. Young married couple Nico and Brown are a pair of persons who suffers influences. They are candid, they often bought the Chinese products too in the past, but a series of reported negatively they would choose the Chinese food afterwards and exert an unfavorable influence correctly.
As to this, Pei MinXin, director of American Carnegie endowment for international peace China project department, thinks, this " quality disturbance " Has really done harm to reputation of some Chinese products, especially in the field of food, the Chinese products are very assaulted greatly. But he thinks, products such as fabrics and computer of China,etc. are influenced not big, the one is " made in China " Subject exported.
Some analysts think, some American politicians have " evil spirits " now The inclination of the Chinese products, often find a kind of problematic Chinese products, say all Chinese products have a question. In fact this misled consumers, damaged the benefit of American consumers at the same time.
The American economical circles generally think, just because of a large amount of " made in China " Import,it is greatly for improvement Americans, especially American the living standards of middle and low income group. The reason is very simple: Trades such as the toy, clothes,etc. are the labour-intensive products, have not almost produced yet in U.S.A., these products mostly come from developing countries such as China,etc..
U.S.A. unites the international public relation department of service company of parcels and is in charge of mark Dickens to say, present " made in China " The quality disturbance has factor of some propagation inside, " made in China " Need to improve quality, but some people in U.S.A. must change to " made in China " Unusual eyes. He thinks, ordinary Americans like " made in China " . According to globalization and long-term, Americans are due to " made in China " .
To this, Nation of American authoress Sarah is burnt the Buddhist nun may have experience most. Understood the trade relations between U.S.A. and China more deeply even more, the burnt Buddhist nun's whole family in the Nation once " practised " Have by " made in China " Life. How is this kind of life? The Nation is burnt the Buddhist nun said a few days ago, sometimes it becomes extremely difficult that they do shopping. For example, in order to buy some is not " made in China " once Birthday candle,it transfer to nearly by car they whole city. The final result is that her son 4 years old has expressed the strong protest. Looked forward to it until one year at last " Practise " A issue of end, the child says to mother excitedly: "I hope we don't have ' resisted the Chinese products annually ' again. "
The housewife Sarah, to " made in China " The food has been done have appraised so: "I buy food of China often, quality should say very much good, some food is delicious, the price is very cheap too. "
Mother, as 3 children, a importance job at ordinary times of Sarah, purchase the food that the family uses, and the Chinese products are her important choices all the time. As to the Chinese products quality problem which some American medias has reported, Sarah says: "unless it pay close attention to too very much I, unless but think I, sometimes believe report of media,sometimes either can't letters the whole " ," may have some situations exaggerated too in the middle " .
But the for a time growing Chinese products " The quality disturbance " ,Have influenced some Americans undoubtedly too. Young married couple Nico and Brown are a pair of persons who suffers influences. They are candid, they often bought the Chinese products too in the past, but a series of reported negatively they would choose the Chinese food afterwards and exert an unfavorable influence correctly.
As to this, Pei MinXin, director of American Carnegie endowment for international peace China project department, thinks, this " quality disturbance " Has really done harm to reputation of some Chinese products, especially in the field of food, the Chinese products are very assaulted greatly. But he thinks, products such as fabrics and computer of China,etc. are influenced not big, the one is " made in China " Subject exported.
Some analysts think, some American politicians have " evil spirits " now The inclination of the Chinese products, often find a kind of problematic Chinese products, say all Chinese products have a question. In fact this misled consumers, damaged the benefit of American consumers at the same time.
The American economical circles generally think, just because of a large amount of " made in China " Import,it is greatly for improvement Americans, especially American the living standards of middle and low income group. The reason is very simple: Trades such as the toy, clothes,etc. are the labour-intensive products, have not almost produced yet in U.S.A., these products mostly come from developing countries such as China,etc..
U.S.A. unites the international public relation department of service company of parcels and is in charge of mark Dickens to say, present " made in China " The quality disturbance has factor of some propagation inside, " made in China " Need to improve quality, but some people in U.S.A. must change to " made in China " Unusual eyes. He thinks, ordinary Americans like " made in China " . According to globalization and long-term, Americans are due to " made in China " .
To this, Nation of American authoress Sarah is burnt the Buddhist nun may have experience most. Understood the trade relations between U.S.A. and China more deeply even more, the burnt Buddhist nun's whole family in the Nation once " practised " Have by " made in China " Life. How is this kind of life? The Nation is burnt the Buddhist nun said a few days ago, sometimes it becomes extremely difficult that they do shopping. For example, in order to buy some is not " made in China " once Birthday candle,it transfer to nearly by car they whole city. The final result is that her son 4 years old has expressed the strong protest. Looked forward to it until one year at last " Practise " A issue of end, the child says to mother excitedly: "I hope we don't have ' resisted the Chinese products annually ' again. "
"made in China" Already indispensable
The price of workforce in North Europe is high, whether so no matter local brand or foreign brand, it is very difficult to see " Sweden makes " , " Denmark makes " Wait for the words. But if ask a shop-assistant what products are " made in China " Hour, they can not answer out either for the moment. In the words of professor's dawn brightness of the room of Chinese economics of university of Stockholm, in North Europe, " made in China " " It is large and latent in the city " .
Fang XiaoHui said, before the eighties of last century, in the Swede's impression, " made in China " It is " distinct Chinese characteristics products " Synonym,it is because at that time for Swede think " whether made in China " It is silk, pottery, tea,etc.. Hereafter, the Swede began to accept and be used to " made in China " ,And regard it as " The low-priced goods " Synonym. Compared with goods imported from other countries, " made in China " It is the cheapest. Now, " made in China " Have already become " Globalization era " Synonym. He says, in Sweden and even the whole North Europe, including North European brand goods such as Nokia cell-phone, IKEA furniture,etc., a lot of made in China too.
Swedish " industry's newspaper of every day " reporter Ed and Strohm has the same view. He says, the strong point of Sweden is science and technology and fund, and the largest advantage of China is the labour market, two " The combination among the strong ones " All helpful to two countries and even world. Some countries, to " made in China " at present Criticism,Ed Strohm quite disapproving. He says, " made in China " on the Swedish market Scarcely made the question, the more important thing is Swedish importer controls imported product quality strictly according to the products standard. For example the sausage which China produced, the starch content is often higher than that of Europe, this was produced according to the Chinese eating habit, Europe can well imported kinds of product this, can't say Chinese to be sausage problematic.
The brightness thinks dawn the room, " made in China " in the future There is one " Change " ,The pluralism that the field covered; There is one too " Do not change " ,That is " made in China " Indispensable. This " becomes " With " changing " Determined by a lot of factors such as China itself's development, workforce's advantage and global industrial structure adjustment. People should see clearly this fact at first, then go for " made in China " Offer some more constructive suggestions.
Fang XiaoHui said, before the eighties of last century, in the Swede's impression, " made in China " It is " distinct Chinese characteristics products " Synonym,it is because at that time for Swede think " whether made in China " It is silk, pottery, tea,etc.. Hereafter, the Swede began to accept and be used to " made in China " ,And regard it as " The low-priced goods " Synonym. Compared with goods imported from other countries, " made in China " It is the cheapest. Now, " made in China " Have already become " Globalization era " Synonym. He says, in Sweden and even the whole North Europe, including North European brand goods such as Nokia cell-phone, IKEA furniture,etc., a lot of made in China too.
Swedish " industry's newspaper of every day " reporter Ed and Strohm has the same view. He says, the strong point of Sweden is science and technology and fund, and the largest advantage of China is the labour market, two " The combination among the strong ones " All helpful to two countries and even world. Some countries, to " made in China " at present Criticism,Ed Strohm quite disapproving. He says, " made in China " on the Swedish market Scarcely made the question, the more important thing is Swedish importer controls imported product quality strictly according to the products standard. For example the sausage which China produced, the starch content is often higher than that of Europe, this was produced according to the Chinese eating habit, Europe can well imported kinds of product this, can't say Chinese to be sausage problematic.
The brightness thinks dawn the room, " made in China " in the future There is one " Change " ,The pluralism that the field covered; There is one too " Do not change " ,That is " made in China " Indispensable. This " becomes " With " changing " Determined by a lot of factors such as China itself's development, workforce's advantage and global industrial structure adjustment. People should see clearly this fact at first, then go for " made in China " Offer some more constructive suggestions.
"made in China" Future opportunity and challenge
Predict future, though have an uncertain one, have much risks sometimes, but I still think in this text, in terms of export trade and international market, tomorrow predicting made in China boldly.
Look forward to the future, we find, " make a reservation advancedly " Become the ideal of advanced manufacture that elite, government official, experts and scholars of Chinese business circles pursued day by day. The future of made in China not only lies in the domestic market, lies in the international market even more.
Purchase trend of the global buyer
In an era of buyer's market, the supplier's destiny is closely linked with the buyer's demand. The ones that are leading global resources to serve numerous buyers and supplier have been over the past 35 years, I comprehend it to some, that is to understand buyer's demand, it is a key foundation stone on supplier's prosperous road. As to manufacture supplier of China, grasp the new trend that the global buyer presents in purchasing the demand, realize " Make a reservation advancedly " Ideal prerequisite.
The global buyer will face the pressure pressure of the enormous profit from consumer's higher and higher requirement to cost performance of the goods. Searching new product whose buyer is must without a single halt, distinguish oneself with rival that comes, thus avoid the price war between buyer and buyer.
Need that the urgent products are individualized and customized day by day of the pressure. In history, consumers just accepted others' appropriate product design, function and characteristic passively. In future consumer's world, what we saw is participated in and put into deciding one's own demand come up more and more by consumers, and the trend that thereupon the products strengthened constantly in production are customized. A lot of products to produce in a large amount as today does, short run, produce according to the concrete design demand.
The pressure still came from consumer's written in water to the enthusiasm of the new products tooing, products whom lifespan design with technology perform then become shorter and shorter fast. Meanwhile, consumer's requirements for the retailer's community responsibility and environmental protection responsibility are higher and higher, in more and more markets, the society and legal system require the manufacturer of the products to fulfil essential community responsibility, retailer products sold to guarantee belong to environmental protection, and production process use child labor or serve a sentence person.
Three kinds of buyers present the individualized demand in fact, it is all the same not to have the demands of two buyers. I say so, because our buyer's community has 480,000 buyers from 230 countries and regions, their demand has nothing in common with each other. The retailer is different from a whole seller, the whole seller is different from outside wrapping up manufacturers, wrap up manufacturers and different from a retailer too outside.
What the retailer usually cares about most is the supplier's community responsibility and issue on environmental protection, pay close attention to purchasing the total cost at the same time. They hope to keep long-term cooperation with the supplier. So, to when the supplier carry on the preliminary assessment, the buyer will also consider the development prospect with this supplier's cooperation, including this supplier's designed capacity and reducing factors such as the purchase cost,etc. in future.
The whole seller would usually like to cooperate with smaller supplier, because generally speaking, the whole seller would like to undertake greater risk. But the whole seller pays attention to the cost performance too, and pay attention to analyzing that purchases the total cost more and more.
As to the thing that those wrap up production outside and for the Chinese supplier's manufacturers, the largest pressure comes from and guarantees production process is environmental protection. Like retailer, manufacturers pay attention to the supplier's behavioural norm question too, for instance child labor,etc.. Meanwhile, manufacturers pay attention to the supplier's products research and development ability and intellectual property protection situation further, and essential legal authentication,etc. guarantee.
" made in China" Chance
In the face of the new trend of demand of the global buyer, the successful Chinese exporter will be from nowadays finding the outlet in the fierce price war, that is to create the advanced localization of the products through offering more high-quality products and appreciation service.
Nourish the Chinese exporter of the ambition, can adopt three tactics and realize the advanced ideal that make a reservation. This is products innovation, improve the flexibility, and promote the ability of linking up.
The overseas buyer of products innovation cooperates with Chinese supplier, will bring greater innovative chance for the Chinese supplier. Because the retailer generally pays attention to supplier's meeting its special designing requirement, still have a most direct knowledge of overseas consumption trend; Wrap up manufacturers and pay great attention to research and development ability and production procedure outside again, so Chinese supplier can grasp the newest trend of the products through the cooperation of and a retailer, wrap up manufacturer's cooperation outside through sum, participate in innovative design of the products more. And the cooperation with whole seller, can improve Chinese supplier's innovation ability on customer's service level.
Lay in abundant swan's Electronics Co., Ltd. of the new and high technology garden of Shenzhen, was only an ordinary Taiwan-owned enterprise of the suburb of Shenzhen in the past. Have already developed into more than 1,000 people, 30,000 square meters of factory buildings, annual income from sales and reached 23 million dollars now, among them more than 95% are from exporting. This is because this company sees through the platform of global resources and cooperation of international buyer, promote the production system, develop into the supplier making the solution in an all-round way, the extensive rubbery plastic products produce the readily marketable innovative products on the line.
Improve flexibility because should global market complicated and changeable, customer demand the pluralism and individualized trend further, the successful association of dealers of supply pays attention to the flexibility, but not pursue the output simply. The successful supplier will also utilize information of market feedback, will make with the products development plan with more identical market demand.
More important, the demand of the short run has brought the new challenge in supplying chain management. For example, if the purchase of the short run is which is smaller than the container the unit, then the logistics will become complicated. If there is solution that suppliers can offer the flexibility, then they will become the cooperative partner who the overseas buyer paid the utmost attention to.
Promote the future of linking up global export trade of ability to launch around communicating. Successful Chinese supplier contact most suitable high-quality buyer at first, let how unique demand to satisfied with buyer it will be buyer sufficient understanding, obtain assurance on confidence.
Communicate and begin with " Hear clearly " . The supplier should keep a kind of effective dialogue with the buyer, " hear " clearly The concrete demand which the buyer expresses, could understand these demands accurately in this way, and the way to find the business chance among them and further communicate.
Just the essential understanding out of communicating correctly, global resources are in many kinds of communicative channels such as existing magazine, websites and trade fair, have put out one by name " The global fast line " New for service,last ones that talk bridge and platform. The overseas buyer can use his own ordinary telephone directly through global resource websites, make a phone call to the supplier of China free, carry on the fruitful communication with them.
The service of main global resources helps the supplier and buyer communication, we make great efforts to offer the overall solution. The global quick line is only one of the contents increased newly recently. We are confident of creating " made in China " with Chinese supplier Magnificent tomorrow.
Look forward to the future, we find, " make a reservation advancedly " Become the ideal of advanced manufacture that elite, government official, experts and scholars of Chinese business circles pursued day by day. The future of made in China not only lies in the domestic market, lies in the international market even more.
Purchase trend of the global buyer
In an era of buyer's market, the supplier's destiny is closely linked with the buyer's demand. The ones that are leading global resources to serve numerous buyers and supplier have been over the past 35 years, I comprehend it to some, that is to understand buyer's demand, it is a key foundation stone on supplier's prosperous road. As to manufacture supplier of China, grasp the new trend that the global buyer presents in purchasing the demand, realize " Make a reservation advancedly " Ideal prerequisite.
The global buyer will face the pressure pressure of the enormous profit from consumer's higher and higher requirement to cost performance of the goods. Searching new product whose buyer is must without a single halt, distinguish oneself with rival that comes, thus avoid the price war between buyer and buyer.
Need that the urgent products are individualized and customized day by day of the pressure. In history, consumers just accepted others' appropriate product design, function and characteristic passively. In future consumer's world, what we saw is participated in and put into deciding one's own demand come up more and more by consumers, and the trend that thereupon the products strengthened constantly in production are customized. A lot of products to produce in a large amount as today does, short run, produce according to the concrete design demand.
The pressure still came from consumer's written in water to the enthusiasm of the new products tooing, products whom lifespan design with technology perform then become shorter and shorter fast. Meanwhile, consumer's requirements for the retailer's community responsibility and environmental protection responsibility are higher and higher, in more and more markets, the society and legal system require the manufacturer of the products to fulfil essential community responsibility, retailer products sold to guarantee belong to environmental protection, and production process use child labor or serve a sentence person.
Three kinds of buyers present the individualized demand in fact, it is all the same not to have the demands of two buyers. I say so, because our buyer's community has 480,000 buyers from 230 countries and regions, their demand has nothing in common with each other. The retailer is different from a whole seller, the whole seller is different from outside wrapping up manufacturers, wrap up manufacturers and different from a retailer too outside.
What the retailer usually cares about most is the supplier's community responsibility and issue on environmental protection, pay close attention to purchasing the total cost at the same time. They hope to keep long-term cooperation with the supplier. So, to when the supplier carry on the preliminary assessment, the buyer will also consider the development prospect with this supplier's cooperation, including this supplier's designed capacity and reducing factors such as the purchase cost,etc. in future.
The whole seller would usually like to cooperate with smaller supplier, because generally speaking, the whole seller would like to undertake greater risk. But the whole seller pays attention to the cost performance too, and pay attention to analyzing that purchases the total cost more and more.
As to the thing that those wrap up production outside and for the Chinese supplier's manufacturers, the largest pressure comes from and guarantees production process is environmental protection. Like retailer, manufacturers pay attention to the supplier's behavioural norm question too, for instance child labor,etc.. Meanwhile, manufacturers pay attention to the supplier's products research and development ability and intellectual property protection situation further, and essential legal authentication,etc. guarantee.
" made in China" Chance
In the face of the new trend of demand of the global buyer, the successful Chinese exporter will be from nowadays finding the outlet in the fierce price war, that is to create the advanced localization of the products through offering more high-quality products and appreciation service.
Nourish the Chinese exporter of the ambition, can adopt three tactics and realize the advanced ideal that make a reservation. This is products innovation, improve the flexibility, and promote the ability of linking up.
The overseas buyer of products innovation cooperates with Chinese supplier, will bring greater innovative chance for the Chinese supplier. Because the retailer generally pays attention to supplier's meeting its special designing requirement, still have a most direct knowledge of overseas consumption trend; Wrap up manufacturers and pay great attention to research and development ability and production procedure outside again, so Chinese supplier can grasp the newest trend of the products through the cooperation of and a retailer, wrap up manufacturer's cooperation outside through sum, participate in innovative design of the products more. And the cooperation with whole seller, can improve Chinese supplier's innovation ability on customer's service level.
Lay in abundant swan's Electronics Co., Ltd. of the new and high technology garden of Shenzhen, was only an ordinary Taiwan-owned enterprise of the suburb of Shenzhen in the past. Have already developed into more than 1,000 people, 30,000 square meters of factory buildings, annual income from sales and reached 23 million dollars now, among them more than 95% are from exporting. This is because this company sees through the platform of global resources and cooperation of international buyer, promote the production system, develop into the supplier making the solution in an all-round way, the extensive rubbery plastic products produce the readily marketable innovative products on the line.
Improve flexibility because should global market complicated and changeable, customer demand the pluralism and individualized trend further, the successful association of dealers of supply pays attention to the flexibility, but not pursue the output simply. The successful supplier will also utilize information of market feedback, will make with the products development plan with more identical market demand.
More important, the demand of the short run has brought the new challenge in supplying chain management. For example, if the purchase of the short run is which is smaller than the container the unit, then the logistics will become complicated. If there is solution that suppliers can offer the flexibility, then they will become the cooperative partner who the overseas buyer paid the utmost attention to.
Promote the future of linking up global export trade of ability to launch around communicating. Successful Chinese supplier contact most suitable high-quality buyer at first, let how unique demand to satisfied with buyer it will be buyer sufficient understanding, obtain assurance on confidence.
Communicate and begin with " Hear clearly " . The supplier should keep a kind of effective dialogue with the buyer, " hear " clearly The concrete demand which the buyer expresses, could understand these demands accurately in this way, and the way to find the business chance among them and further communicate.
Just the essential understanding out of communicating correctly, global resources are in many kinds of communicative channels such as existing magazine, websites and trade fair, have put out one by name " The global fast line " New for service,last ones that talk bridge and platform. The overseas buyer can use his own ordinary telephone directly through global resource websites, make a phone call to the supplier of China free, carry on the fruitful communication with them.
The service of main global resources helps the supplier and buyer communication, we make great efforts to offer the overall solution. The global quick line is only one of the contents increased newly recently. We are confident of creating " made in China " with Chinese supplier Magnificent tomorrow.
"made in China" Contribute the international economy enormously
Since recently, the western media, to " made in China " constantly Raise difficult questions, in April of this year, U.S.A. " Washington Post " publishes the article, claims the harmful food in China jeopardizes the whole world, later, the western media began to fall over each other to publish similar news. It is Hong Kong " Chinese redbud " monthly magazine of each that publish there aren't commentary,since food, not from daily necessities to toy, nearly overnight, " made in China " The good and inexpensive goods liked by the people of various countries are turned into " Dangerous " Or " death " Pronoun,find out,this time " made in China " The disturbance is only" China threat theory " Another reprint. The article is pointed out at the same time, " made in China " Contribute the international economy enormously.
" made in China" Have promoted the economic growth of the world
The article shows, " made in China " Emergence, international economic emerge a portion. Join WTO (WTO) at two the end of ones Since,China while continuing keeping fast economic growth,marketization degree, degree of openings economic improvement constantly, has already become the fourth major economy and the third leading trade country of world at present, is the important engine of the global economic growth. July 25 of two or seven years, International Monetary Fund (IMF) The general headquarters hold the news briefing, " economy prediction of the world " (World Economic Outlook) that is released to April in Washington With " global financial stability report " The relevant contents of China have been adjusted and upgraded. While it is raising 0.3 percentage points of the economic growth rate of the world of two seven and twoes, also point out China's economy only accounts for 4% of total supply and demand in the world (calculate according to the purchasing power parity is 15%) ,But close to 1/3 to the contribution of the economic growth of the world, far exceed and is regarded as the first major economy of world American contribution. Stage of economic development is different from comparative advantage, whether in China's economic growth or in imports and exports, manufacturing industry and making the products to all occupy very great proportion. China's economy is to the contribution of the economic growth of the world, there is a big chunk that was offered by manufacturing industry.
" made in China" Bring the enormous profits for western enterprises
At the end of last century, vary with social economic condition, the developed economy produced inherent industrial structure adjustment requirement, make many enterprises have difficulty moving about, and enthusiasm, investment environment, a large amount of that is improving constantly that China incorporate the international economy are passed the workforce resources of good education, have bring the rare win-win opportunity for these enterprises, has radiated the second spring of them, become the contact ties of China's economy and international economy at the same time.
In the imports and exports of made in China, more than 50% are processing trade, more than 58% of the products are exported by overseas-funded enterprises, they all produce with the international standard at the request of ordering trader in foreign country. Today of economic integration of the whole world, not merely there are state-owned enterprises, enterprise run by the local people in China, there are overseas-funded enterprises, we can say these enterprises make made in China together. In this sense, made in China is made in the world.
The article is pointed out, " made in China " Not only has created the second spring for western enterprises but also created countless employment opportunities for the western society. The newest data reveal, up to the end of 2006, set up more than five ten thousand enterprises in investment in China of U.S.A., actual investment is over 54 billion dollars; Chinese enterprises set up more than 1,100 enterprises in U.S.A., invests about 3 billion dollars through various ways. At present, China has already become the American fastest-rising main export market for five years in succession, it reaches 24% to accelerate every year, it is the triple of exporting average annual increasing degree of the whole world of U.S.A.. The American news media points out too, in the past ten years, the products of high quality and at a reasonable price of China make American consumers save more than 600 billion dollars. These data indicate eloquently, made in China has already become the important factor of driving U.S.A.'s economic growth and employment to increase, the Sino-America cooperation in economy and trade have brought the true advantage to people of two countries, the Sino-America cooperation in economy and trade are a course with win-win mutual benefit.
" made in China" Help to overcome the global poor problem
" made in China" Bring about an advance in regional economy, facilitate overcoming thorny problems such as the poverty, environment in the global range,etc.. First of all, development of made in China industry, for include market system in, raise income their, solve his poor problem China vast workforce resource of rural area, have created the condition. Secondly, " made in China " Development,it is through raising for resident income and import demand, industry chains expanding relevant economies, last technical assistance and machineries applicable,etc., have promoted the economic development of the regional economy, especially developing economy and resident's living standard. The motorcycle of made in China is especially suitable for agricultural machinery and capital construction apparatus that consumer, China of Southeast Asia produced and very suitable for the working condition of the African countries, made in China has already become these economies and broken through the economic development bottleneck, stepped into the important factor of the benign development track.
Constructive dialogue is to solve the good recipe of trade friction
Since finishing in World War II, the competition rule in respects such as international economy, international trade and international finance,etc., always all ordered by the developed economic system. For many years, the international economy under the developed economy's leading factor in America and Europe, has not not merely solved the poor problem in the world, have also maintained the pattern of splitting up of north and south of centuries: The rich country is richer, the poor country is still poor. However, made in China promotes benign and interdynamic world economic development situation of every economy under, have broken the traditional developed economy to a certain extent " Unify the whole country " Pattern. It complies with the international economy and moves towards multipolar, undeveloped economy's changing the objective demand of one's own destiny too.
The article shows, however, some interest groups of the developed economy are unwilling to see this kind of change, can't even begin to talk about being aboveboard by means to adopt: In the face of China's economic development, sent out " the data made the fake " at the beginning of the 1990s Query; Poking this kind of lie in lasting economic growth in China, they have proposed China " threaten the theory " .
Article say no matter food security issue, gritting while being other in the Sino-America trade, constructive dialogue and responsible attitude, are all foundations of solving the problem. Eight per September " today world " of number of two or seven years of Britain, has issued it in gram? Brown's article, he has represented American-European most people's view on the view in the article: "It will be not merely Chinese chance this year and next year, it is our chance too. If we make right, we can have one with its cooperation, China that benefits from it. If we do wrong, the consequence is unexpected. Then, we may not merely lose China, we will possibly lose the whole world. "
" made in China" Have promoted the economic growth of the world
The article shows, " made in China " Emergence, international economic emerge a portion. Join WTO (WTO) at two the end of ones Since,China while continuing keeping fast economic growth,marketization degree, degree of openings economic improvement constantly, has already become the fourth major economy and the third leading trade country of world at present, is the important engine of the global economic growth. July 25 of two or seven years, International Monetary Fund (IMF) The general headquarters hold the news briefing, " economy prediction of the world " (World Economic Outlook) that is released to April in Washington With " global financial stability report " The relevant contents of China have been adjusted and upgraded. While it is raising 0.3 percentage points of the economic growth rate of the world of two seven and twoes, also point out China's economy only accounts for 4% of total supply and demand in the world (calculate according to the purchasing power parity is 15%) ,But close to 1/3 to the contribution of the economic growth of the world, far exceed and is regarded as the first major economy of world American contribution. Stage of economic development is different from comparative advantage, whether in China's economic growth or in imports and exports, manufacturing industry and making the products to all occupy very great proportion. China's economy is to the contribution of the economic growth of the world, there is a big chunk that was offered by manufacturing industry.
" made in China" Bring the enormous profits for western enterprises
At the end of last century, vary with social economic condition, the developed economy produced inherent industrial structure adjustment requirement, make many enterprises have difficulty moving about, and enthusiasm, investment environment, a large amount of that is improving constantly that China incorporate the international economy are passed the workforce resources of good education, have bring the rare win-win opportunity for these enterprises, has radiated the second spring of them, become the contact ties of China's economy and international economy at the same time.
In the imports and exports of made in China, more than 50% are processing trade, more than 58% of the products are exported by overseas-funded enterprises, they all produce with the international standard at the request of ordering trader in foreign country. Today of economic integration of the whole world, not merely there are state-owned enterprises, enterprise run by the local people in China, there are overseas-funded enterprises, we can say these enterprises make made in China together. In this sense, made in China is made in the world.
The article is pointed out, " made in China " Not only has created the second spring for western enterprises but also created countless employment opportunities for the western society. The newest data reveal, up to the end of 2006, set up more than five ten thousand enterprises in investment in China of U.S.A., actual investment is over 54 billion dollars; Chinese enterprises set up more than 1,100 enterprises in U.S.A., invests about 3 billion dollars through various ways. At present, China has already become the American fastest-rising main export market for five years in succession, it reaches 24% to accelerate every year, it is the triple of exporting average annual increasing degree of the whole world of U.S.A.. The American news media points out too, in the past ten years, the products of high quality and at a reasonable price of China make American consumers save more than 600 billion dollars. These data indicate eloquently, made in China has already become the important factor of driving U.S.A.'s economic growth and employment to increase, the Sino-America cooperation in economy and trade have brought the true advantage to people of two countries, the Sino-America cooperation in economy and trade are a course with win-win mutual benefit.
" made in China" Help to overcome the global poor problem
" made in China" Bring about an advance in regional economy, facilitate overcoming thorny problems such as the poverty, environment in the global range,etc.. First of all, development of made in China industry, for include market system in, raise income their, solve his poor problem China vast workforce resource of rural area, have created the condition. Secondly, " made in China " Development,it is through raising for resident income and import demand, industry chains expanding relevant economies, last technical assistance and machineries applicable,etc., have promoted the economic development of the regional economy, especially developing economy and resident's living standard. The motorcycle of made in China is especially suitable for agricultural machinery and capital construction apparatus that consumer, China of Southeast Asia produced and very suitable for the working condition of the African countries, made in China has already become these economies and broken through the economic development bottleneck, stepped into the important factor of the benign development track.
Constructive dialogue is to solve the good recipe of trade friction
Since finishing in World War II, the competition rule in respects such as international economy, international trade and international finance,etc., always all ordered by the developed economic system. For many years, the international economy under the developed economy's leading factor in America and Europe, has not not merely solved the poor problem in the world, have also maintained the pattern of splitting up of north and south of centuries: The rich country is richer, the poor country is still poor. However, made in China promotes benign and interdynamic world economic development situation of every economy under, have broken the traditional developed economy to a certain extent " Unify the whole country " Pattern. It complies with the international economy and moves towards multipolar, undeveloped economy's changing the objective demand of one's own destiny too.
The article shows, however, some interest groups of the developed economy are unwilling to see this kind of change, can't even begin to talk about being aboveboard by means to adopt: In the face of China's economic development, sent out " the data made the fake " at the beginning of the 1990s Query; Poking this kind of lie in lasting economic growth in China, they have proposed China " threaten the theory " .
Article say no matter food security issue, gritting while being other in the Sino-America trade, constructive dialogue and responsible attitude, are all foundations of solving the problem. Eight per September " today world " of number of two or seven years of Britain, has issued it in gram? Brown's article, he has represented American-European most people's view on the view in the article: "It will be not merely Chinese chance this year and next year, it is our chance too. If we make right, we can have one with its cooperation, China that benefits from it. If we do wrong, the consequence is unexpected. Then, we may not merely lose China, we will possibly lose the whole world. "
Subscribe to:
Comments (Atom)